This is not a real campaign, just a students work. This campaign idea uses the bump feature on you iPhone so social smokers can bum cigarettes from hardcore smokers. It suppose to make it so bummers and scoail smokers are no longer annoying. Im not sure how this makes it less annoying; the hardcore smokers are still buying cigarettes virtually and giving them away for free. The only person who benefits is the social smoker, who in the end still gets a free pack.